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Behavioral Marketing
Behavioral marketing is the science of studying consumers actions in order to determine what products, topics, or conditions influence their decision to purchase a new product. In short, it is way to...
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Gender Differences in Facebook Privacy Matters
Many young adults love hanging out in Facebook, Myspace, or other social networking sites. These users share personally identifiable information to a personal profile, which is like their own web...
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How Behavioral Targeting Changes the Web
This is the summary of an article by Lauren Drell. Here is the link to the original article: 4 Ways Behavioral Targeting is Changing the Web. We see behavioral targeting everyday as we browse the web,...
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Retargeting Not Likely to Triple Ad Revenues for Facebook
This is the summary of an article by Tom Hespos entitled “Can Facebook Really Triple its Ad Revenue by Embracing Ad Revenue?” It talks about how the answer to the question in this title is No, and...
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